Content analysis of UK newspaper and online news representations of womens and mens ‘binge’ drinking: a challenge for communicating evidence-based messages about single-episodic drinking?

摘要

ObjectivesIn the UK, men's alcohol-related morbidity and mortality still greatly exceeds women's, despite an increase in women's alcohol consumption in recent decades. New UK alcohol guidelines introduce gender-neutral low-risk alcohol consumption guidance. This study explores how UK newspaper and online news represent women's and men's ‘binge’ drinking to identify opportunities to better align reporting of harmful drinking with evidence.