Problems have been called the lingua franca of business. Managers are expected to identify a wide variety of problems and be familiar with the correct problem-solving tool for each application. But one of the challenges is being able to distinguishrndifferent types of problems and issues, a task made more difficult by careless use of the word "issue."rnSome managers describe every challenge they face as an "issue," be it market share, staff retention, competitive pricing, timing a product launch, or getting a new publication out on schedule.
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