Editor's note

摘要

As we were going to press, I received Joan Magretta's book, Understanding Michael Porter: The Essential Guide to Competition and Strategy, in the mail. Although JBS no longer reviews books (because of the long lead time to publication), I am calling attention to Magretta's work, which she wrote with the full cooperation of Michael Porter, because it is so clearly written and understandable, traits rarely found in academic writing about business. Her goal is to distill Porter's prolific writings into a short guide for managers without being superficial. The point is that it is possible to write about big ideas in a straightforward manner, a lesson many authors of potential journal articles might consider. I look forward to refreshing my acquaintance with Michael Porter through Magretta's book.