Communities of practice: linking knowledge management and strategy in creative firms

摘要

Participants in this study considered knowledge a strategic asset that could make a difference between competing architectural firms. Knowledge needs to be captured, stored and shared between people to benefit the people and the organisation. Having a balanced strategy of personalisation and codification to manage knowledge that is linked to the organisation's strategy through CoPs can play an important role in the firm's competitiveness. The authors identified the reasons why CoPs should be at the heart of KM within creative PSFs. These communities need to be steered to focus on KM strategies that suit the firm's business strategy of product portfolio or artistic competency.