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首页> 外文期刊>Journal of Business Research >Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation
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Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation

机译:社会人口统计资料仍然可以在对绿色消费者进行分析时发挥作用吗?证据审查和实证研究

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This paper explores whether socio-demographics still have a role to play in profiling green consumers. Following an interdisciplinary review of the literature, the second part of the paper attempts to address shortcomings identified in previous research. Specifically, hypotheses are developed concerning the relationship between six key socio-demographic variables and five valid and reliable measures of environmental consciousness. These hypotheses are subsequently tested on a large nationwide sample of British consumers and conclusions drawn on the utility of socio-demographic variables for profiling green consumers.
机译:本文探讨了社会人口统计资料是否在分析绿色消费者方面仍然发挥作用。在对文献进行跨学科审查之后,本文的第二部分试图解决先前研究中发现的缺点。特别是,提出了关于六个关键的社会人口统计学变量与五个有效的和可靠的环境意识测度之间的关系的假设。这些假设随后在全国范围内的大量英国消费者样本中进行了检验,并得出了社会人口统计学变量对绿色消费者进行分析的效用得出的结论。

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