Are lodging revenue cycles leading indicators for shifts in financial well-being?

摘要

The study contributes a natural experiment on the impact of tourism destination visit dynamic on national financial well-being. The study tracks the weekly rate of change in lodging demand in a top-ten U.S. vacation destination by visitor count, the Myrtle Beach area (“Grand Strand”), South Carolina The study covers a fifteen-year period on the relative strength of business valuation as measured by the Dow Industrial Index. The findings suggest that trends in lodging industry performance in a leisure travel destination such as the Myrtle Beach area may be a leading indicator of change in business valuation at the national level. In reporting on limitations, natural experiments need to include discussions of sources of invalidity such as the sources that appear in this study.