The Effects Of Statement Persuasiveness, Statement Strength, And Regulatory Focus On Manipulative Intent Inference

摘要

The current research investigates consumers' perception of information when no influence attempt is perceived. Results indicate that presenting information in a non-persuasive form, such as a warning statement, results in lowering manipulative intent inferences, but only as long as the statement is not strong. Moreover, a difference in manipulative intent inference as a result of statement persuasiveness and statement strength exists only when consumers are promotion focused. Additionally, the current results demonstrate that inference of manipulative intent has a negative effect on perceived quality.