Executive summary and implications for managers and executives

摘要

This summary has been provided to allow managers and executives a rapid appreciation of the content of the special issue. Those with a particular interest in the topic covered may then read the articles in toto to take advantage of the more comprehensive description of the research undertaken and its results to get the full benefit of the material present.rnHow to get the best results for the effort and expense put into organising, taking part in or visiting a business trade fair has, and continues to be, a difficult question to answer. Getting the right people there, steering them towards your wares, and having the wherewithal to turn interest into sales is the organisers' and exhibitors' plan but, despite best efforts, it doesn't always turn out like that.