The impact of customer knowledge and marketing dynamic capability on innovation performance: an empirical analysis

Falasca Mauro; Zhang Jiemei; Conchar Margy; Li Like

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The impact of customer knowledge and marketing dynamic capability on innovation performance: an empirical analysis

机译：客户知识和营销动态能力对创新绩效的影响：实证分析

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Purpose - This paper aims to explore the intermediary role of marketing dynamic capability (MDC) in the relationship between customer knowledge management (CKM) and product innovation performance (PIP).

机译：目的-本文旨在探讨营销动态能力（MDC）在客户知识管理（CKM）与产品创新绩效（PIP）之间的关系中的中介作用。

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来源
《The Journal of Business & Industrial Marketing》 |2017年第7期|901-912|共12页
作者
Falasca Mauro; Zhang Jiemei; Conchar Margy; Li Like;
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作者单位

East Carolina Univ, Dept Mkt & Supply Chain Management, Greenville, NC USA;

Henan Univ, Business Management Inst, Sch Business, Kaifeng, Peoples R China;

East Carolina Univ, Dept Mkt & Supply Chain Management, Greenville, NC USA;

Henan Univ, Sch Business, Kaifeng, Peoples R China;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Customer knowledge management; Dynamic capabilities; Empirical studies; Marketing dynamic capability; Organizational markets; Product innovation performance;

机译：客户知识管理;动态能力;实证研究;市场动态能力;组织市场;产品创新绩效;

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1. In Search of Innovation and Customer-related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions [J] . Liem Viet Ngo, Aron OCass Journal of product innovation management . 2012,第5期

机译：寻找创新和与客户相关的绩效优势：市场导向，营销能力和创新能力互动的作用
2. Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective [J] . Wang Zhan, Kim Hyun Gon Journal of interactive marketing . 2017,第auga期

机译：社交媒体营销能否提高客户关系能力和公司绩效？动态能力视角
3. Effects of open innovation and knowledge-based dynamic capabilities on radical innovation: An empirical study [J] . Cheng Colin C. J., Yang Chenlung, Sheu Chwen Journal of engineering and technology management . 2016,第julaasepa期

机译：开放创新和基于知识的动态能力对根本创新的影响：一项实证研究
4. Dynamic capabilities, marketing and innovation capabilities and their impact on competitive advantage and firm performance [C] . Jorge Ferreira, Sofia Cardim, Frederico Branco Iberian Conference on Information Systems and Technologies . 2018

机译：动态能力，营销和创新能力及其对竞争优势和公司绩效的影响
5. An empirical analysis of the impact of technological innovation on the corporate performance of high-technology manufacturing establishments. [D] . Chandra, Bidhan. 1992

机译：技术创新对高科技制造企业的公司绩效影响的实证分析。
6. The impact of knowledge transfer performance on the artificial intelligence industry innovation network: An empirical study of Chinese firms [O] . Guofeng Shi, Zhiyun Ma, Jiao Feng, 2020

机译：知识转移性能对人工智能行业创新网络的影响：中国企业的实证研究
7. Knowledge Sharing, Innovation Capability, Responsive Capability, and Marketing Performance: an Empirical Study at UPN “Veteran” Jawa Timur [O] . Rangga Restu Prayogo, Lia Nirawati 2019

机译：知识共享，创新能力，响应性能力和营销表现：upn“退伍军人”Jawa Timur的实证研究

The impact of customer knowledge and marketing dynamic capability on innovation performance: an empirical analysis

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