A Longitudinal Assessment of Consumers' Attitudes Toward Legal Services Advertising

摘要

The purpose of this study is to investigate current attitudes and opinions toward lawyer advertising and to compare them to the attitudes expressed 15 years ago. It replicates a survey done in 1988 and uses the same questionnaire and the same population to compare responses longitudinally. The study seems to confirm the belief of many marketing professionals that advertising and marketing clearly have a place in the future of legal services.