Looking Back versus Looking Ahead: Framing of Time and Work at Different Stages of a Project

摘要

Progress on a well-defined project can be described along a task dimension in terms of amount done, or as amount of work still to be completed. Time-limited projects can also be described on a temporal dimension in terms of time spent versus time left. Five experiments are reported showing that such frames have predictable implications for speakers as well as for listeners: Statements by a team leader about time spent and work left are perceived as suggestions to "hurry up," whereas complementary statements about work done and time left indicate that the team can take it more easy. The first set of statements further implies that the team is behind schedule, whereas the last two statements suggest that the team is ahead of the plan. In line with this, speakers preferred work done and time left statements when they were ahead of schedule, but not when they were behind. "Hurry up" and "behind schedule" interpretations were also shown to be dependent upon stage, being more prominent in the final stages than during the initial stages of a project.