In 1974, Taiyo Yuden Co., Ltd. set up Hong Kong Taiyo Yuden Co., Ltd. as a sales company under the direction of Satoru Kaneda, Managing Director. The company's mission was to serve as a sales base for China. Two decades later, management also opened Taiyo Yuden Enterprises Co., Ltd. in Hong Kong, with Shigeo Asahi as President. This enterprise provides support for the production operations in China. Dong-guan Taiyo Yuden Co., Ltd. also got its start in 1994, operating as a manufacturing enterprise in Guangdong Province, China. Asahi is Manager of this venture. With these efforts, the parent company has established a coordinated system of sales and production in China. Now production will expand in Guangdong while the company works to raise sales in Hong Kong and China.
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