Food is the primary and fundamental requirement for the survival of all living organisms, providing energy, supplying building blocks, and maintaining growth of humans also. It also provides health benefits and protects cellular machinery against deleterious effects of endogenous and exogenous factors that compromise human wellbeing. This the reason why the demand of organic foods, botanical-derived dietary supplements and health drinks are continuous growing through their traditional channels of natural and health food stores, multinational marketing companies, and e-commerce marketing of mail order and Internet sales.
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