The Ancient History of Advertising: sights and implications for Practitioners What Today's Advertisers and Marketers Can Learn from Their Predecessors

Beard Fred K.

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The Ancient History of Advertising: sights and implications for Practitioners What Today's Advertisers and Marketers Can Learn from Their Predecessors

机译：广告的古代历史：对从业者的看法和启示当今的广告商和营销者可以从他们的前辈那里学到什么

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来源
《Journal of advertising research》 |2017年第3期|239-244|共6页
作者
Beard Fred K.;
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Univ Oklahoma, Gaylord Coll Journalism & Mass Commun, Norman, OK 73019 USA;

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The Ancient History of Advertising: sights and implications for Practitioners What Today's Advertisers and Marketers Can Learn from Their Predecessors

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