Measuring Television In the Programmatic Age Why Television Measurement Methods Are Shifting toward Digital

Fulgoni Gian M.; Lipsman Andrew

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Measuring Television In the Programmatic Age Why Television Measurement Methods Are Shifting toward Digital

机译：在程序时代测量电视为何电视测量方法正在向数字化方向发展

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来源
《Journal of advertising research》 |2017年第1期|10-14|共5页
作者
Fulgoni Gian M.; Lipsman Andrew;
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comScore Inc, Reston, VA 20190 USA;

comScore Inc, Reston, VA 20190 USA;

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正文语种 eng
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1. Consumer electronics: Digital TV: Makers bet on VLSI: Digital processing of TV signals within a set improves picture quality and provides `pseudohigh resolutionÂ¿ and image storage [J] . Lerner E.J. IEEE Spectrum . 1983,第2期

机译：消费类电子产品：数字电视：制造商押注VLSI：对电视机信号进行数字处理可改善图像质量并提供“伪高分辨率”和图像存储
2. Measurements methodology for evaluation of Digital TV operation in VHF high-band [J] . M Pudwell Chaves de Almeida, P Vladimir Gonzalez Castellanos, J Alfredo Cal Braz, Journal of Physics: Conference Series . 2016,第1期

机译：评估VHF高频段数字电视运行状况的测量方法
3. Digital terrestrial television (COFDM 8K system) field trials andcoverage measurements in Spain [J] . Arrinda A., Velez M.M., Angueira P., IEEE Transactions on Broadcasting . 1999,第2期

机译：西班牙数字地面电视（COFDM 8K系统）现场试验和覆盖率测量
4. -Post Digital Television Transition-The Evaluation and Mitigation Methods for Off-Air Digital Television Reception in-and-around Wind Energy Facilities [C] . Lester E.Polisky Windpower conference exhibition . 2009

机译：后期数字电视过渡-空中数字电视接收及周围风能设施的评估和缓解方法
5. The reshaping of the traditional television advertising model: An analysis of media agency perceptions and decision-making processes regarding the effects of digital video recorders on television commercial effectiveness. [D] . Way, Heather C. 2007

机译：重塑传统电视广告模式：对媒体代理商对数字录像机对电视商业效果的影响的看法和决策过程进行分析。
6. Propagation curves and coverage areas of digital terrestrial television base stations in the tropical zone [O] . A. Akinbolati, M.O. Ajewole, A.T. Adediji, 2020

机译：热带地区数字地面电视基站的传播曲线和覆盖区域
7. Digital television. 11: Measurements for digital television. [O] . Toshio Koga, Eiichi Iizuka 1986

机译：数字电视。 11：数字电视的测量。

Measuring Television In the Programmatic Age Why Television Measurement Methods Are Shifting toward Digital

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