Television audience measurement system, process and device to identify a television program selected by a viewer, and software agent stored in memory in association with digital television equipment

摘要

"TELEVISION AUDIENCE MEASUREMENT SYSTEM, PROCESS AND APPARATUS TO IDENTIFY A TELEVISION PROGRAM SELECTED BY A SPECTATOR, AND SOFTWARE AGENT STORED IN MEMORY IN ASSOCIATION WITH A DIGITAL TELEVISION EQUIPMENT". It is a television audience measurement system that measures the viewing of a television program viewed on a digital television located in a statistically selected facility by (i) retrieving an audience measurement data package from a television set. in order to identify the television program, (ii) detecting an audio code embedded in the television program in order to identify the television program, (iii) extracting an audio subscription from the television program in order to identify the program (iv) identification of the television program using a software agent, and (v) selection of at least one of the recovery device, detection device, extraction device, and software agent, in order to identify the television program.