43% of US Broadband Households with Traditional Pay TV are likely to switch to an Online Service in next 12 months

摘要

Just released research from Parks Associates reveals 43% of US broadband households with traditional pay TV are likely to switch to a virtual multichannel video programming distributor (vMVPD) in the next 12 months. The research, found in Growth and Challenges for vMVPDs, shows that while the absence of live sports and live performances during the COVID-19 pandemic created challenges for vMVPDs, the successful services like Hulu + Live TV and YouTube TV have been able to push the advantages in pricing, content, and platform flexibility to drive growth. The report examines the growth of this sector in the pay-TV market, the strategies and outlook for market players, and the challenges ahead for vMVPDs and the pay-TV market as a whole.