The news about the digital transition in February 2009 is getting out, but half of the TV-watching public is still unaware and needs to be educated about the event, according to a survey from CTAM Pulse. Awareness among customers of cable services breaks down this way: among broadband subs, it's 45 percent; among digital cable subs, it's 40 percent; and among basic cable subs, it's 39 percent. Though any TV connected to a pay-TV service will be unaffected by the digital transition, the CTAM survey suggests that it is still imperative to educate subscribers.
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