Influence of country image on country brand equity: application to higher education services

Herrero-Crespo Angel; San Martin Gutierrez Hector; del Mar Garcia-Salmones Maria

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Influence of country image on country brand equity: application to higher education services

机译：国家形象对国家品牌资产的影响：在高等教育服务中的应用

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摘要

Purpose - The purpose of this paper is to analyze how country image affects the dimensions of country brand equity (CBE) (i.e. awareness, image, perceived quality and loyalty) in the higher education sector, as well as the interrelationships between these dimensions.

机译：目的-本文的目的是分析国家形象如何影响高等教育部门中国家品牌资产（CBE）的维度（即意识，形象，感知质量和忠诚度），以及这些维度之间的相互关系。

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来源
《International marketing review》 |2016年第5期|691-714|共24页
作者
Herrero-Crespo Angel; San Martin Gutierrez Hector; del Mar Garcia-Salmones Maria;
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作者单位

Univ Cantabria, Mkt, Santander, Spain;

Univ Cantabria, Mkt, Santander, Spain;

Univ Cantabria, Santander, Spain;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Brand equity; Education; Empirical study; Consumer behaviour; Country of origin; Internationalization;

机译：品牌资产;教育;实证研究;消费者行为;原籍国;国际化;

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1. Facets of country image and brand equity: Revisiting the role of product categories in country-of-origin effect research [J] . Andehn Mikael, Nordin Fredrik, Nilsson Mats E. Journal of Consumer Behaviour . 2016,第3期

机译：国家形象和品牌资产方面：重新审视产品类别在起源国效应研究中的作用
2. Home Country Image, Country Brand Equity and Consumers' Product Preferences: An Empirical Study [J] . Katharina Petra Zeugner-Roth, Adamantios Diamantopoulos, Ma Angeles Montesinos Management international review . 2008,第5期

机译：国家形象，国家品牌资产和消费者的产品偏好：一项实证研究
3. Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality [J] . Leila Hamzaoui-Essoussi, Dwight Merunka, Boris Bartikowski Journal of Business Research . 2011,第9期

机译：品牌起源和制造国对品牌资产和品牌典型性的调节作用的影响
4. Relationship between country of origin, brand experience and brand equity: The moderating effect of automobile country [C] . Chen Lily Shui-Lien, Yi-Jing Wu, Wei-Chun Chen First International Technology Management Conference . 2011

机译：原产国，品牌体验与品牌资产之间的关系：汽车国家的调节作用
5. Single brand with multiple country images: The effect of discrepancies between country images on brand credibility and prestige. [D] . Woo, Hongjoo. 2016

机译：具有多个国家/地区图像的单一品牌：国家/地区图像之间的差异对品牌信誉和声誉的影响。
6. Focusing attention on ancestral diversity within genomics research: a potential means for promoting equity in the provision of genomics based healthcare services in developing countries [O] . Nirmala D. Sirisena, Vajira H. W. Dissanayake 2017

机译：将重点放在基因组学研究中的祖先多样性上：在发展中国家促进公平提供基于基因组学的医疗服务的潜在手段
7. Influence of country image on country brand equity: application to higher education services [O] . Ángel Herrero-Crespo, Héctor San Martín Gutiérrez, Maria del Mar Garcia-Salmones 2016

机译：国家形象对国家品牌股权的影响：高等教育服务的应用

Influence of country image on country brand equity: application to higher education services

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