Effect of perceived value on repurchase intention in e-commerce: a study on the Female Daily mobile application

摘要

This study aims to determine the effect of perceived value on the repurchase intention of Female Daily application users and to evaluate the magnitude of such effect. The number of samples, that is, 100 respondents, was determined using the Slovin formula. This study adopted descriptive verification analysis with a quantitative approach and simple linear regression. Results indicated that perceived value affects the repurchase intention of Female Daily application users. The correlation coefficient of 0.605 indicates a strong relationship between perceived value and repurchase intention. While the coefficient of determination is 36.6%, which means that the repurchase intention is influenced by perceived value, while the remaining 63.4% is influenced by other factors not examined and the regression equation obtained is Ŷ = 9777 + 0,586X.