The Relation Between Shoppers and Different Designs of Commercial Spaces; a Humanistic Approach, Irbid City as a Case Study

摘要

The development and implementation of urban planning is the fundamental basis for the construction and management of the city and its space, to ensure effective allocation of resources and the rational use of the land. And while the city is considered one of the most important means of accomplishing economic and social development goals, this paper argues that urban planning affects the relationship between the city and the city's people as well as the development of its commercial growth. This study aims to research and compare the advantages and the disadvantages between the shops opened directly to a street and the shops opened to a plaza (the pedestrian mall) in Irbid city downtown. The study has focused on the identification of architectural and urban patterns and the artistic aspects of urban design. Conversely, this research aims to identity the needs of the users by introducing the hypothesis that the behavioral patterns in any designed space relies on the designers personal perceptions and understanding of the behavioral and usage patterns of the individuals within it, the understanding of which positively reflects on both the spatial qualities and the individual's perception of it. The questions of this research are as follows: (1) What is the role of the design of the commercial shops in creating a sense of pleasure and safety in the downtown of Irbid city? (2) How do shops play out their role in the growth and expansion of commercial development? Through visual survey and the analytical studies of the GIS data, the research determines an overall preference of one of the market-space designs. The results show that shops which are opened to a plaza are vital in giving a sense of security and integrity to the concept of the downtown commercial area, it also provides organization among the different parts of the commercial area and plays two important roles: (1) they interconnect the different parts of the city's physical structure; and (2) the vital role of the city's economic and social life. In conclusion, this paper offers recommendations for the redesign and development of the building's regulations in the downtown to achieve the proper relationship between urban planning and urban development, deal with the modern city development and reflect the relationship with its own culture.