This year marks the 25th anniversary of the International Journal of Research in Marketing. Many new journals fail. Others have a brief (or long, in the case of the Journal of Business) run and then fade from prominence and/or existence. Thus, the task of creating a journal "for the ages" is a Herculean undertaking. For a startup journal to succeed and prosper, at least four elements must co-align. The first is an opening in the market. At the time of IJRM's foundation by Berend Wierenga, there was a strong sense of the need for a broad-based international journal in the field of marketing. Second, there must be enough support from within a leading community of scholars. In IJRM's case, there was a growing community of world-class scholars willing to support such a journal by contributing both their time as reviewers and some of their best work to it. Third, there must be sufficient commitment not only to launch the journal but also to maintain it. IJRM was fortunate for there were enough strongly committed individuals to give massive (and under-appreciated) amounts of their time to birth and nurture the journal. Finally, a vital organization (here EMAC) must support and sustain it. Hence, the success of IJRM relies on both effort and good fortune (e.g., the growth in the field in general).
展开▼
机译：今年是《国际营销研究杂志》成立25周年。许多新期刊都失败了。其他人则短暂运行（或在《商业杂志》（Journal of Business）的情况下是长期运行），然后从突出和/或存在中消失。因此，创建“历代”杂志的任务是一项艰巨的任务。为了使一家初创刊物获得成功和繁荣，至少必须有四个要素并存。首先是市场的开放。在贝伦德·维伦加（Berend Wierenga）创立IJRM的时候，人们强烈认为有必要在市场营销领域拥有广泛的国际期刊。第二，领先的学者群体必须有足够的支持。在IJRM的情况下，越来越多的世界级学者社区愿意通过贡献其作为审稿人的时间和一些最好的著作来支持这种期刊。第三，不仅要启动期刊而且要维护期刊，必须有足够的承诺。 IJRM很幸运，因为有足够的坚强奉献精神的人可以花大量（和被低估的）时间来生产和养育该期刊。最后，至关重要的组织（在这里为EMAC）必须支持和维持它。因此，IJRM的成功取决于努力和好运（例如，该领域的总体发展）。
展开▼
