The Jan-benedict E.m. Steenkamp Award For Long Term Impact

摘要

The International Journal of Research in Marketing (IJRM) and the European Marketing Academy (EMAC) are proud to announce the establishment of the IJRM long term impact award starting 2009, named "The ]an-Benedict E.M. Steenkamp Award for Long Term Impact". The award will be given annually to papers published in IJRM that are perceived to have made a long term impact on the field of marketing.rnThe award is proudly named after Jan-Benedict E.M. Steenkamp, currently Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing at the Kenan-Flagler Business School of the University of North Carolina, author of many high-impact IJRM publications, recipient of IJRM's Best Paper Award, and former editor of IJRM and former EMAC Vice President of Publications. The notable and inspiring academic profile of Jan-Benedict Steenkamp lends prestige and honor to this award.rnThe Steenkamp award was born during the 2008 IJRM Board Meeting in Brighton, England. It was proposed and enthusiastically supported by the editorial board members themselves. This long-term impact award is akin to those recently established by ACR, AMA and INFORMS, and it will be in addition to the current EMAC-IJRM Best Paper Award given out annually.