The media regularly present negative news articles about teachers and teaching. This paper focuses particularly on one such news article. Using reflective analytic practices, first we zoom in to conduct a detailed analysis of the text. We find that complex and contradictory moral categories of teachers are assembled within and through the text. We then zoom out to consider the potentially detrimental effects of such public discourses on teachers and the teaching profession. We make visible the dominant discourses in this text, illuminating some of the societal issues and practices that are textually constituted within this and other news articles about teachers. We provide evidence of a public discourse that might be contributing towards continuing concerns and negative public opinion regarding teacher quality and schooling standards. We argue that such news articles may well work to influence public opinion regarding declining teacher quality and standards, and views of public schools as being in crisis, creating moral panic.View full textDownload full textKeywordstextual analysis, teachers, media, reflective practice, public discoursesRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/09518398.2010.539579
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机译：媒体定期发表有关教师和教学的负面新闻文章。本文特别关注此类新闻文章。首先，使用反思性分析实践，我们进行放大以对文本进行详细分析。我们发现，在文本之内和之中，教师都构成了复杂而矛盾的道德范畴。然后，我们缩小范围以考虑此类公共话语对教师和教学行业的潜在有害影响。我们使本文中的主要论述清晰可见，阐明了本文和其他有关教师的新闻文章中按文本构成的一些社会问题和实践。我们提供了公开演讲的证据，这可能会导致对教师质量和教育水平的持续关注和负面舆论。我们认为这样的新闻文章可能会很好地影响公众对教师素质和水平下降的看法，以及公立学校处于危机之中，造成道德恐慌的观点。 var addthis_config = {ui_cobrand：“泰勒和弗朗西斯在线”，servicescompact：“ citeulike，netvibes，twitter，technorati，delicious，linkedin，facebook，stumbleupon，digg，google，更多”，发布号：“ ra-4dff56cd6bb1830b”}；添加到候选列表链接永久链接http://dx.doi.org/10.1080/09518398.2010.539579
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