Green supply management - the influence of strategic supply and end-customer orientation

摘要

The role of corporate responsibility in business has increased substantially. Because business relationships and the utilisation of external resources are requirements in business world today, each organisation can be viewed only as responsible and sustainable as its entire supply network. Thus, the connection between firms' supply management and corporate responsibility is evident. This study examines the possible effects of strategic supply management and supply management's end-customer orientation on the green supply management of firms. The analysis is based on a survey data collected from 165 Finnish firms. The main findings are that the strategicness of supply management and supply management's end-customer orientation influence the company's adoption of green supply management. Furthermore, it was found that the firm's size has an effect on green supply management.