Behavioral biases and investors' decision-making: The moderating role of socio-demographic variables

摘要

The purpose of this study is to investigate the impact of behavioral biases on investment decision, and the interaction effect of socio-demographic characteristics. Data were collected from a sample of 179 individual investors in the Pakistan Stock Exchange (PSX). The authors conducted a hierarchical regression analysis to test the moderating effect of socio-demographic variables on behavioral biases. The results show that behavioral biases have a significant impact on investors' decision-making. Moreover, socio-demographic variables (education, occupation and marital status) moderate the relationship between emotional biases and investors' decision-making. This study provides a new addition to prior literature by investigating the impact of behavioral biases on investors' decision-making, and the interaction effect of socio-demographic characteristics.