Profitable innovation for corporate entrepreneurship (PRINCE): cases from a multinational company

摘要

Continued innovation of products, services, technology with corporate entrepreneurship is a lasting way to keep a business on its feet. Despite the findings and practices, innovation management is still a big challenge for corporate entities. In this paper, a new corporate innovation framework for successful innovation is developed. This framework is applied to three regional companies in a multinational company - Siemens AG. The results show that the framework is able to identify the strengths and weaknesses of the regional companies such that the decision-makers can decide on improvement areas in order to have more successful innovations.