Fit as based on the expected strategy: evidence from small and middle-sized firms

摘要

This article introduces a concept of fit based on expected strategy. Expected strategy is a strategy expected to emerge conditionally on organisational characteristics. Fit is defined as correspondence between expected and emerged strategies. It is illustrated by the Miles and Snow typology. Evidence is drawn from 106 Finnish firms. Twenty organisational variables are extracted by factor analysis. Expected strategy is drawn by multinomial logistic analysis. Difference between expected and emerged strategy types refers to lack of fit. Cases with largest differences are analysed to show how it affects performance. Evidence shows that lack of fit may play key role in success.