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Online banking: a field study of drivers, development challenges, and expectations

机译:网上银行:驱动因素,发展挑战和期望的现场研究

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摘要

Online banking is the newest and least understood delivery channel for retail banking services. Yet, few, if any, studies were reported quantifying the issues relevant to this cutting-edge technology. This paper reports the results of a quantitative study of the perceptions of banks' executive and IT managers and potential customers with regard to the drivers, development challenges, and expectations of online banking. The findings will be useful for both researchers and practitioners who seek to understand the issues relevant To online banking.
机译:网上银行是零售银行服务的最新且鲜为人知的交付渠道。然而,几乎没有(如果有的话)研究报告量化了与这一尖端技术有关的问题。本文报告了对银行高管和IT经理以及潜在客户对网上银行的驱动因素,发展挑战和期望的看法的定量研究结果。该发现对寻求了解与网上银行有关的问题的研究人员和从业人员都将是有用的。

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