Beyond Translation: Approaches to Interactive Products for Chinese Consumers

摘要

The localization of interactive, digital products often centers around disconnects be- tween a foreign language and North American conventions-the deficit-driven ap- proach. The fact that a distinct user language can be the key to a deep understanding of a culture that ultimately leads to solutions that go beyond purely functional language support is often overlooked. In this article we describe the challenges of enabling prod- ucts for interaction with Chinese customers.