Unravelling agropreneurship activities among Malaysian Gen Y: Social institutional factors as enablers

摘要

Purpose Drawing on the institutional theory and the theory of planned behaviour, the purpose of this paper is to empirically investigate the impact of social institutional and psychological variables on the formation of agropreneurial intention and behaviours using samples from Malaysia. Design/methodology/approach Via a six-month longitudinal study, the paper analyses whether normative forces supplied by subjective norm and social networking impact psychological variables and agropreneurship activities. Findings The model explained a satisfactory percentage of the variance in all five dimensions of agropreneurial behaviour, intention and the psychological variables. The results suggest a certain path in the configuration of agropreneurial intention and behaviour.Originality/value This study shows that the development of agropreneurial intention and behaviour is the significant effect of social institutional and psychological influences. The results suggest that six-month period is adequate for Malaysian Gen Y to make appropriate preparation for the establishment of an agropreneurial business.