International Journal of Product Development (IJPD)

摘要

Mass Customisation as a business strategy has, since its introduction two decades ago, called for platform design and modularity in product development. Solution space development as one of the three fundamental capabilities in mass customisation necessitates modularity in product development in order to control the vast amounts of growth of required variants to fulfil unique customer needs. Although modularisation has been applied for decades, many companies are still facing major challenges in applying the principles of modularity, and thus research within this area continues to be relevant.