Effects of managerial response on consumer eWOM and hotel performance Evidence from TripAdvisor

Xie Karen L.; Zhang Zili; Zhang Ziqiong; Singh Amrik; Lee Seul Ki

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Effects of managerial response on consumer eWOM and hotel performance Evidence from TripAdvisor

机译：管理响应对消费者eWOM和酒店绩效的影响来自TripAdvisor的证据

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摘要

Purpose - This study aims to measures the effects of managerial response on consumer electronic word-of-mouth (eWOM) and hotel performance.

机译：目的-本研究旨在衡量管理响应对消费者电子口碑（eWOM）和酒店绩效的影响。

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来源
《International Journal of Contemporary Hospitality Management》 |2016年第9期|2013-2034|共22页
作者
Xie Karen L.; Zhang Zili; Zhang Ziqiong; Singh Amrik; Lee Seul Ki;
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作者单位

Univ Denver, Fritz Knoebel Sch Hospitality Management, Denver, CO USA;

Harbin Inst Technol, Sch Management, Harbin, Peoples R China;

Harbin Inst Technol, Sch Management, Harbin, Peoples R China;

Univ Denver, Fritz Knoebel Sch Hospitality Management, Denver, CO USA;

Sejong Univ, Coll Hospitality & Tourism Management, Seoul, South Korea;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Hotel industry; Social media; Social media marketing; EWOM; Hotel performance; Managerial response;

机译：酒店业;社交媒体;社交媒体营销;EWOM;酒店绩效;管理响应;
入库时间 2022-08-17 23:04:55

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Effects of managerial response on consumer eWOM and hotel performance Evidence from TripAdvisor

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