Brand strategies in social media in hospitality and tourism

Moro Sergio; Rita Paulo

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Brand strategies in social media in hospitality and tourism

机译：酒店和旅游社交媒体中的品牌策略

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摘要

Purpose - This paper aims to present an automated literature analysis to unveil the drivers for incorporating social media in tourism and hospitality brand strategies.

机译：目的-本文旨在提供一种自动文献分析，以揭示将社交媒体纳入旅游业和酒店品牌战略的驱动力。

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来源
《International Journal of Contemporary Hospitality Management》 |2018年第1期|343-364|共22页
作者
Moro Sergio; Rita Paulo;
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作者单位

ISTAR IUL, Inst Univ Lisboa ISCTE IUL, Lisbon, Portugal;

CIS IUL, Inst Univ Lisboa ISCTE IUL, Lisbon, Portugal;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Social media; Brand building; Text mining; Tourism and hospitality; Literature analysis; Brand strategies;

机译：社交媒体;品牌建设;文本挖掘;旅游和款待;文献分析;品牌策略;

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机译：外部开放和研发活动如何影响开放的创新管理和社会媒体在旅游和酒店业的潜在贡献？
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4. The Effect of Brand Communication, Brand Image and Perceived Social Media on Brand Loyalty With Brand Trust as a Variable of Mediation in Rendang Asese in Padang City [C] . Fauziah Maya Permatasari, Vidyarini Dwita Padang International Conference on Education, Economics, Business and Accounting . 2021

机译：品牌沟通，品牌形象和感知社交媒体对品牌忠诚度的品牌忠诚，作为波邦市林东亚瑟的调解变量
5. An Analysis of Social Media Marketing Strategies and Best Practices of Hospitality and Tourism Organizations. [D] . Iacovou, Constantinos. 2016

机译：接待和旅游组织的社交媒体营销策略和最佳实践分析。
6. Dataset of relationships among social media marketing activities brand loyalty revisit intention. Evidence from the hospitality industry in Northern Cyprus [O] . Blend Ibrahim, Ahmad Aljarah 2018

机译：社交媒体营销活动品牌忠诚度重访意向之间的关系数据集。塞浦路斯北部酒店业的证据
7. Brand strategies in social media in hospitality and tourism [O] . Sérgio Moro, Paulo Rita 2018

机译：酒店与旅游社交媒体的品牌策略

Brand strategies in social media in hospitality and tourism

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