Understanding the relationship among resources, social media use and hotel performance: The case of Twitter use by hotels

摘要

Purpose The purpose of this study is to understand the use of social networking sites (SNSs) by hotels. Specifically, drawn upon a resource and capability-based perspective, this study addresses two research questions: (1) the relationship between a hotel's resources and its use of Twitter and (2) the relationship between the use of Twitter by hotels and their RevPAR.