Reflection of Innovation in Emerging Technologies for Sustainable Business Growth

摘要

Innovation is a choice that can be made by any organisation, but what mostly motivates companies to innovate is the profits, stability and growth and the risks involved. As part of the innovation companies may move towards new technologies to support their organization, and it will allow to have competitive advantage towards the innovative companies. This review will cover the reasons of why the companies move towards innovating in new technologies, what motivates them, what risks are associated with this decision, how a companies' strategies are taken into account, and how will it finally affect the daily operation of the organization. This report will help to analyse and evaluate the methods and the reasons why companies need to innovate.