Use of mobile wallet among consumers: underlining the role of task-technology fit and network externalities

摘要

Research on mobile payments is emerging as a separate research area in information systems. Previous literature indicates that existing theoretical models do not extend the empirical inquiry into technology fitment domain to understand the user behaviour better. Integration of users' requirement of technology, with network externalities, risk, trust, and promotion, was done to check mobile wallet usage of Gujarat's users. To empirically test the hypothesised model, a total of 500 samples were collected using online and offline structured survey. Structural equation modelling technique was performed. The findings of the study indicate that all the hypotheses were supported and it has theoretical and managerial implications.