H&M Foundation launches program to make sustainability scalable for the fashion industry

摘要

The Billion Dollar Collection,launched in June by the H&M / Foundation, draws attention to ten sustainable start-ups with the potential to make a positive impact on the fashion industry.Showcased as garments in a virtual fashion collection, each start-up has a price itag reflecting the estimated support each company believes they need to achieve scale for their disruptive innovations."We have worked with innovators for many years now and their biggest hurdle to realizing their ideas is funding and support to build scalable technology solutions," said Diana Amini, global manager of the H&M Foundation. "They also need collaboration partners like fashion brands and suppliers. With this campaign we want to create awareness of the impact sustainable innovation can achieve if given the opportunity to grow. Together, we can create a shift in the fashion industry where sustainability and innovation are implemented as default practice."