Birmingham aiming for more non-European Visitors

摘要

Organisers of ITMA 2003 in Birmingham, UK, have set themselves the target of making it the biggest ITMA ever. They are looking to attract a "substantial increase" in visitor attendance from countries outside Europe, particularly from the USA and Asia. Recent ITMAs have drawn around 70% of their visitors from Europe, whereas major textile producers such as the USA, India, Pakistan, and Turkey together account for little more than 10% of visitors. ITMA 2003, Birmingham, is aiming to boost the number of non-Europeans at the show.