First Crop to Reach Market in 2010: More Sustainable Cotton

摘要

The first batch of sustainable cotton produced under the Better Cotton Initiative (BCI) - grown with a fraction of the water and pesticide use of traditional cotton cultivation -is expected to reach global markets next year.rnThe Swiss-registered BCI, a partnership between major corporations such as Adidas, IKEA, Gap and H&M, and NGOs such as WWE has created a new set of criteria to make cotton cultivation more economically, environmentally, and socially sustainable. It held its inaugural meeting in July.