MyTravel's Manchester headquar-ters is home to a television opera-tion, not only designed and built to meet specific business needs and generate revenue in a cost efficient manner, but also to put into practice principles of digital production, media asset management and Integrated workflow that many broadcasters dream about. GoingPlaces TV, launched in February, provides details of holiday destinations, accompanied by pricing, availability and contact information. At regular intervals, live shows detail late-availability offers alongside on-going features of destination-focused or lifestyle-themed travel offers. It looks and feels like a continuous news channel and uses newsroom-style methods. Know-how, systems, and 'glue' from IBIS were significant factors in creating an end-to-end solution.
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