Just as the broadcast world - and I use that term in its widest sense to cover cable, satellite, DSL, content owners, broad-casters, you get the picture - really began to fully get its head around digital distribution using MPEG-2, along comes the next generation of video and audio codecs to upset the apple cart. Okay, so they are not quite here yet but the theory behind them has been known for a long while and equally the possibilities that they may open up in sectors of this industry. I am, of course, referring to MPEG-4 and Windows Media 9.Two new codec solutions that, at least from a technological standpoint, radically alter the bit rate/cost perception just rammed home by MPEG-2.
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