Right tools for the job

摘要

The ever changing broadcast environment is bringing more and more complex production and delivery technologies to the market. Coupled with this, viewer expectations are increasing all the time and there is now a wealth of alternative delivery technologies available, making it easier than ever for consumers to switch to a different service provider. In order to attract and retain customers, protect advertising revenue, avoid regulatory fines and ultimately stay ahead of the competition, broadcasters and content providers need to choose test and monitoring solutions that are accurate, reliable and easy to use, enabling rapid identification and diagnosis of problems as they occur. What is more, it is important to consider not only the solutions that can help tackle the challenges of today, but also those which will prepare you for the future.