3D: here to stay

摘要

In fairness to the Dimension 3 Festival, the Dimmies actually show where it actually does get serious regarding 3D. The awards form proof that there now exist distinct categories in which 3D is seeing real application; and significant ones at that. The awards roster included interactive 3D entertainment, 3D animation, 3D CGI and 3D advertising. Yes, advertising. Now this is when 3D starts moving from pretty pictures to pretty interesting. But despite this overt recognition of trying to open up a new revenue stream, something inherent in the Dimmies brings to mind a comment made by the two representatives from Digital Vision in our last column Namely that, initially at least, there will be a distinct divergence in the evolution fortunes of 3D in film and TV whereby the former will outperform the latter by some degree.