Do you have it in green?

摘要

Achieving the best environmental performance needs to be tackled at the corporate level, because an important driver is consumer perception. It is James Murdoch himself who is driving the green agenda at Sky, setting the strategy for improved energy efficiency three years ago. "It is important we get the message across to our readers, advertisers, business partners and staff that we are making good progress on an issue we, and they, care a great deal about," he said. The first step in any environmental programme is to look at energy consumption, and make cuts where practical. Here we are lucky, as a side benefit of the migration of much broadcast e'guipment from specialised platforms to standard computers has led to a general decrease in power consumption anyway.