Meeting consumer demand for high quality

摘要

Just as the way in which people enjoy entertainment has changed, so too have their expectations. The TV and cinema are no longer the centre of their entertainment universe and people are now just as likely to catch a programme online or watch a movie on their mobile - they simply want the same great cinematic experience, regardless of screen size, and they want it seamlessly! This impacts across the entire entertainment ecosystem - from creating content which looks and sounds amazing, to distributing it quickly and efficiently, and playing it back on devices which make the most of the new media.