An Olympic-sized distribution challenge

摘要

With the winter blues rapidly making way for the summer sun it can only mean one thing - the London Olympics are fast approaching. With the battle for tickets to the events officially over, it now means that unsuccessful sports fans are only able to watch the games on television. With the eyes of the world focussing on London, with an expected 3.6 billion people tuning in every day of the games leading to a cumulative worldwide audience of 40 billion, it is vital that broadcasters prepare for the increased pressures that are going to be placed on their fibre, terrestrial, digital and satellite communications infrastructure.