Does your T&M equipment make the grade?

摘要

Rejection means that the content maker needs to spend precious time and money putting these issues right. Given that we all know how cut-throat the broadcast production industry is, any company that has to do this more than a few times is not going to be around for long. The issue of auto-correction by a third party can be just as much of a nightmare for producers. For instance, if an ad agency creates a TV advert that falls outside the colour gamut required by a broadcaster, the broadcaster could decide to alter the colour levels so that it is in line with other content. This can result in the colour of a product being changed, which, as it is so closely connected to branding, is likely to infuriate the ad agency's client and make them look elsewhere for future campaigns.