Diageo has secured a controlling stake in the Zacapa rum brand from Industrias Licoreras de Guatemala. The drinks giant, which lined up a three-year global distribution and joint marketing deal for Zacapa in 2008, will take a 50% stake representing a controlling interest in the brand. The purchase, for an undisclosed amount, has been confirmed by Diageo, which noted that it is 'subject to the usual closing conditions'.
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机译:帝亚吉欧(Diageo)已从Industrias Licoreras de Guatemala获得Zacapa朗姆酒品牌的控股权。这家饮料巨头在2008年与Zacapa达成了一项为期三年的全球分销和联合营销协议,将获得该品牌的控股权50%的股份。帝亚吉欧已经确认了此次收购的金额,但未披露金额,这是“取决于通常的成交条件”。
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