World's Top Alcoholic Drinks Brands Gould Lose $33bn from COVID-19

摘要

Brand Finance has assessed the impact of COVID-19 based on the effect of the outbreak on enterprise value, compared to what it was on 1st January 2020. The likely impact on brand value was estimated for each sector. The industries have been classified into three categories -limited impact (minimal brand value loss or potential brand value growth), moderate impact (up to 10% brand value loss), and heavy impact (up to 20% brand value loss) - based on the level of brand value loss observed for each sector in the first quarter of 2020.